If you feel like you're operating your Twitter account in a vacuum, where your tweets enter the abyss of your followers' newsfeed never to be seen again, then it might be time for a new strategy.
NetBase, a social media analytics platform, offers four tips for brands to effectively use Twitter to market and connect with clients. Even if you've been on the platform for years, there's always room for improvement, which can be achieved through a combination of automation and real-time monitoring.
- Don’t treat Twitter as a one-way conversation.Scheduling tweets and then being done with them isn’t going to get you very far. Social media isn’t only about output. Real estate professionals must engage in “authentic, human, and personal” conversations with other Twitter users, and not just in a “salesy” way. Meaningful discussions are key.
- Properly use hashtags. How do you attract other Twitter users who are interested in real estate? Use hashtags. But research the hashtags you’re using first to be sure they fit with the audience you’re targeting. Jumping on the bandwagon of trending hashtags can also be advantageous to reach a broader audience or to show your relevance as long as you have something meaningful, insightful, or amusing to add. However, tread carefully, NetBase warns, so you don’t make a Twitter faux pas like other brands have done in the past. Read more on using hashtags in your online marketing.
- Continually monitor. Search Twitter regularly for mentions of your name or brand, as not every user is going to use your handle. Stay informed on the conversations going on by also following your competitors.
- Use it as a customer service tool. Follow your customers, mitigate complaints, offer suggestions and advice, and follow keywords so that you can respond to other tweets properly. Twitter offers a public forum to demonstrate your prompt replies and real estate expertise.
Source: “4 Mistakes Your Brand Is Making on Twitter,” NetBase
