Home buyers may be so anxious to find a home that they aren’t even spooked if it’s rumored to be haunted. A new survey says one in three consumers say they’re willing to take a chance on a haunted home, but there needs to be something to sweeten the deal for them, according to realtor.com®’s annual Haunted Real Estate Report, based on responses from more than 1,000 Americans. However, 18 percent said a home that is haunted wouldn’t affect their purchase decision at all.
“In a competitive market, it’s harder for prospective buyers to be extremely selective,” says Danielle Hale, realtor.com®’s chief economist. “If a house is commensurately priced, or has desirable features, the fact that it may be haunted seems to matter less. This report shows that, for those looking for a good deal, a lower price, better neighborhood, or larger kitchen can balance out a few spooky happenings.”
To Buy or Not?
Realtor.com® researchers asked respondents to decide between purchasing a haunted or non-haunted home. Responses fell within these three categories:
- I’ll buy, but sweeten the deal: A third of respondents said they needed an incentive to buy a haunted house. They could be enticed by a lower sales price, larger kitchen, or a better neighborhood.
- I’ll buy, nothing else required: Eighteen percent of respondents said they’d buy a home believed to be haunted without any additional enticements. Nearly a quarter of consumers between the ages of 35 to 54 said they aren’t spooked by a haunted home.
- No way am I buying: Forty-nine percent said there is no price low enough, no kitchen large enough to make them want to buy a haunted house. Older generations appear to be the most reluctant to move into a haunted house, according to the survey. Sixty-one percent of consumers over the age of 55 said they would never buy a haunted house compared to 41 percent of millennials or Gen Xers who said they wouldn’t.
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