Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant rolled out automatically created assets (ACA) for Search ads, which use content from landing pages and existing ads to generate headlines and descriptions.Soon, Google will boost ACA with generative AI to more effectively create and adapt Search ads
From sustainable materials to dopamine planting, these are the biggest garden trends to shape outdoor spaces for the year ahead Now is the ideal time to seek inspiration from the latest garden trends 2023 to start planting and landscaping your outdoor space to be summer ready.While every garden is different there are key garden trends each year that can help to reshape how we curate an outdoor haven for entertaining and relaxing. In recent y
The eco-friendly home is in demand. Here’s how to make yours one. Home buyers are willing to spend an extra $50,000 for an eco-friendly home that saves on energy costs, according to a new report(link is external) from Payless Power, an energy provider based in Texas. “With energy costs skyrocketing for households across the U.S, many are looking for ways to reduce their reliance on energy providers,” the report notes. The company
Existing-home sales are up and down—falling most recently in April, according to NAR data—as tight inventory and mortgage rates create uncertainty. Existing-home sales fell last month as the spring real estate market remains fluid and sensitive to the ongoing inventory shortage and changing mortgage rates. Existing-home sales, which include completed transactions for single-family homes, townhomes, condos and co-ops, dropped 3.4% month over m
Home buyers flock to new builds in an effort to find more options amid persistently low inventory. More buyers are deciding to build a new home because they can’t find an existing property in the current low-inventory environment, and the increased demand is prompting home construction to ramp up. The new-home market is experiencing a strong turnaround after a sluggish fall and winter, and builders are feeling more optimistic as new homes make
Annual single-family rent growth decelerated to a rate of 4.3% during March, according to CoreLogic. Despite the slowing trend, rental prices are still largely going up on a monthly basis Prices for single-family rentals (SFRs) marked nearly a year of decelerating growth during March, a new analysis found.Annual single-family rent growth decelerated to a rate of 4.3 percent during March, according to the latest CoreLogic Single-Fam
Total consumer debt hit a fresh new high in the first quarter of 2023, pushing past $17 trillion even amid a sharp pullback in home borrowing.The total for borrowing across all categories hit $17.05 trillion, an increase of nearly $150 billion, or 0.9% during the January-to-March period, the New York Federal Reserve reported Monday. That took total indebtedness up about $2.9 trillion from the pre-Covid period ended in 2019.That increase came even
“A recent sideways trend in mortgage rates is a welcome departure from the record increases of last year,” says Freddie Mac’s chief economist. The average for the 30-year fixed-rate mortgage fell slightly to 6.35% this week, Freddie Mac reported Thursday, helping buyers save more on borrowing costs. “This week’s decrease continues a recent sideways trend in mortgage rates, which is a welcome departure from the record increases of last y
Homebuyer applications for purchase mortgages rose 5% last week, but a strong jobs report and ongoing bank instability are pushing mortgage rates back up Homebuyer demand for purchase loans jumped last week as mortgage rates eased on hopes that the Federal Reserve is done raising rates.But mortgage rates have been climbing again this week after a strong April jobs report cast doubts on expectations that the Federal Reserve could begin r
A 'drought' of new listings is driving up prices, reversing the sluggishness of late 2022, and forcing buyers to compete fiercely for homes, according to a new analysis from Zillow A year after mortgage rates began their precipitous climb and slowed the housing market way down, a “drought” of new listings is now driving prices back up and has ultimately brought back a seller’s market.That’s according to a new report fr
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